ShoutoutDigital
Video Editing Briefs - Sienna Smiles
Editor-ready production pack

Sienna Smiles - Recent Shoot Video Editing Brief

Production direction for the recent Sienna Smiles shoot: 10 dentist-led educational videos, 4 support-team campaign videos, and 6 bonus clinic/team videos for Meta ads, Reels, Stories, website and booking-pathway use.

20shoot videos
9:16primary paid format
Hilbertlocal trust focus
AHPRA-awaresuitability-led wording

Production Context

This brief converts the shoot plan and raw Drive folders into editor-ready guidance for pacing, b-roll, subtitles, CTAs, thumbnails, captions and compliance.

Campaign Context

  • Clinic: Sienna Smiles, Shop 7, 10 Daintree Street, Hilbert WA 6112.
  • Primary goal: generate qualified local enquiries from Hilbert, Seville Grove, Haynes, Brookdale and nearby suburbs.
  • Channel focus: Meta traffic and lead-generation creative using real clinic people, technology and environments.
  • Dentist-led videos must stay educational and low-pressure. Do not add pricing or promotional offer wording into dentist voiceovers.
  • Support-team videos carry offer, pricing and practical booking information.

Production Requirements

  • Primary export: 9:16 vertical, 1080 x 1920 minimum, suitable for Facebook and Instagram Reels, Stories and Feed.
  • Use lav audio where clean. Do not rely on camera audio unless needed as backup or sync reference.
  • Use warm, natural colour treatment that suits Sienna Smiles' calm cream, taupe and charcoal identity.
  • Burn in readable mobile-first subtitles with safe top and bottom clearance.
  • No patient names, appointment details, forms, scans, X-rays or private information visible on camera.
  • Source folders: Drive root with CAM 1, CAM 2, CAM 3, MIC 1 and MIC 2.

Editing Standards

Apply these rules across the whole set before selecting individual hooks or cutdowns.

Pacing

  • Prioritise the cleanest natural take over the most rigid read.
  • Keep dentist videos calm, explanatory and credible.
  • Keep Ashleigh's offer videos helpful and practical, like a phone conversation.
  • Create 20-30 second cutdowns where the source brief requests them.

Visual Treatment

  • Use consult desk, reception, treatment room and digital dentistry b-roll to make the edit feel real and local.
  • Keep clinical footage gentle and non-invasive.
  • Use process labels only where they make the point clearer.
  • Avoid exaggerated pain acting, alarming music, transformation framing or beauty-led pressure.

Compliance

  • Do not promise results, comfort, suitability, appointment availability, treatment duration or costs beyond the approved inclusions.
  • Use "may", "can", "suitability depends", "ask the dentist" and "individual results vary" where needed.
  • For emergency content, direct urgent medical symptoms to urgent medical care.
  • For implant content, include risk and assessment language.

Editor Hand-Off Controls

Editor instruction: start with the 12 ready videos only. Do not start the 8 incomplete or missing videos until pickup footage, re-shoot footage, or written approval is supplied.

Ready To Edit Now

  • Editor priority: edit these 12 videos first.
  • Video 01 - First Visit Questions
  • Video 02 - Nervous Dental Visit
  • Video 05 - Whitening Assessment
  • Video 06 - Composite Or Porcelain Veneers
  • Video 07 - Invisalign Bite Planning
  • Video 08 - Digital Dental Scan
  • Video 10 - Treatment Plan Priorities
  • Support A - $299 New-Patient Assessment
  • Bonus B01 - Welcome To Sienna Smiles
  • Bonus B03 - Meet Dr Alefia
  • Bonus B04 - Meet Ashleigh
  • Bonus B05 - Meet Ivy

Do Not Edit Yet

  • Video 03 - no spoken footage found.
  • Video 04 - pickup needed for later body, urgent medical escalation and direct-call close.
  • Video 09 - no sufficient delivered Dr Abhi script take found.
  • Support B - no Ashleigh spoken offer script found.
  • Support C - no Ashleigh spoken Invisalign consultation script found.
  • Support D - no Ashleigh spoken emergency script found.
  • Bonus B02 - no Meet Dr Abhi intro script found.
  • Bonus B06 - no DJ talking-head or script footage found.

Audio And Timing

  • Use lav audio from MIC 1 or MIC 2 as primary where synced and clean.
  • Keep music warm, light and low under dialogue; avoid dramatic emergency-style tracks.
  • Dialogue must stay clear above music and room tone.
  • Natural scanner, phone or reception sound may be used briefly where it supports the scene.
  • Timestamp maps are suggested pacing only; final timing should follow the cleanest spoken take.

Branding And Mobile

  • Primary export: 9:16, 1080 x 1920.
  • Keep key text inside central safe zones; avoid top UI and bottom caption/CTA areas.
  • Use clean white or warm-cream subtitle boxes with dark charcoal text.
  • Use the approved Sienna Smiles logo from the brand/assets folder only; do not recreate or substitute a logo.
  • Use the logo only on opening or end-card frames; do not cover faces or clinical action.
  • Keep end cards short, three lines, and readable at phone size.

Approval Blockers

  • Do not export or publish offer videos until final terms are confirmed in writing.
  • Confirm the $299 new-patient assessment inclusions, price, eligibility and any expiry/conditions.
  • Confirm the $599 whitening offer inclusions, price, eligibility and any expiry/conditions.
  • Confirm exact "new patients only" wording and whether health fund rebate wording can be used.
  • Emergency videos must include: serious swelling affecting breathing or spreading to the eye, neck or throat needs urgent medical care.
  • All screen, scan, form and appointment footage must be dummy or fully cleared.

Asset Review Summary

The Drive folder contains raw camera and mic folders. Because most files are camera-coded rather than topic-named, final take selection should follow shoot run order and playback verification.

Raw Folder Structure

  • CAM 1: A7V_1 MP4 files, likely long-form primary talking-head and scene coverage.
  • CAM 2: A7V_2 MP4 files, likely short b-roll and secondary camera coverage.
  • CAM 3: FX30A MP4 files, likely additional b-roll and secondary coverage.
  • MIC 1: 6TVS WAV files including 25 July audio plus older 25 June files in the same folder.
  • MIC 2: 6SLM WAV files for backup audio.

Editor Asset Note

  • Do not assume clip contents from file names alone.
  • Use the shoot run order to locate speaker blocks: Ashleigh first, then Dr Alefia videos, then Dr Abhi videos, then technology/sterilisation b-roll and bonus team content.
  • Confirm presenter identity, audio sync, screen privacy and cleanest take before edit lock.
  • Where exact raw files are unclear, select the nearest matching clip from the same speaker/location block.

Footage Coverage Guide

Coverage status is based on the supplied Sienna Smiles video brief guide. Brief complete topics first. Incomplete and missing topics need pickup requests, approved rewrite plans, or new spoken footage before final editing.

Priority Gaps

  • Video 04 is incomplete: camera coverage cuts before the later body, medical escalation line and direct-call next step.
  • Video 09 is incomplete: related discussion and b-roll exists, but no sufficient delivered Dr Abhi take was found.
  • Missing spoken scripts: Video 03, Support B, Support C, Support D, B02 Meet Dr Abhi and B06 Meet DJ.
  • Workflow: complete topics can move into edit; incomplete and missing topics should not be treated as finished editor briefs until footage or approval is supplied.

Coverage Counts

  • 20 scripted topics reviewed.
  • 12 complete topics.
  • 2 incomplete topics.
  • 6 missing spoken-script topics.
  • CAM 2 should be used for clinic, signage, phone, scanner, aligner/model and patient-stand-in b-roll where needed.
TopicStatusMatching filesGuide note / editor action
Video 01
First visit questions		CompleteCAM 1/A7V_1_0395.MP4Script coverage found, with pickups for ending lines. Use CAM 1 as primary talking-head source.
Video 02
Nervous dental visit		CompleteCAM 1/A7V_1_0396.MP4, CAM 3/FX30A.0810.MP4Full script coverage found before the camera cut.
Video 03
Tooth pain can disappear and return		MissingNone foundNeeds new spoken footage for symptom pattern coverage.
Video 04
Urgent dental concern		IncompleteCAM 1/A7V_1_0396.MP4, CAM 3/FX30A.0810.MP4Request pickup from "When you contact the clinic..." through the escalation and direct-call close, or re-shoot full script.
Video 05
Whitening shade education		CompleteCAM 1/A7V_1_0392.MP4, CAM 1/A7V_1_0393.MP4, CAM 3/FX30A.0806.MP4, CAM 3/FX30A.0807.MP4Multiple takes and pickups found.
Video 06
Composite or porcelain veneers		CompleteCAM 1/A7V_1_0393.MP4, CAM 3/FX30A.0807.MP4Usable full coverage found.
Video 07
Straight teeth and healthy bite		CompleteCAM 1/A7V_1_0395.MP4, CAM 3/FX30A.0809.MP4Dr Abhi revised wording toward "clear aligners"; note approved wording differences before captions.
Video 08
Digital dental scan		CompleteCAM 1/A7V_1_0395.MP4, CAM 3/FX30A.0809.MP4Cleanest/fullest take appears on CAM 1. CAM 3 has partial coverage.
Video 09
Missing tooth options		IncompleteCAM 1/A7V_1_0395.MP4, CAM 2/A7V_2_0187-0191.MP4, CAM 3/FX30A.0830-0831.MP4No sufficient delivered script take found. Needs re-shoot or approved rewrite.
Video 10
Treatment plan priorities		CompleteCAM 1/A7V_1_0393.MP4, CAM 3/FX30A.0807.MP4Full coverage found.
Support A
$299 assessment		CompleteCAM 1/A7V_1_0390.MP4, CAM 3/FX30A.0804.MP4Three usable takes found. Confirm current offer details before final captions.
Support B
Whitening and Invisalign pathway		MissingRelated b-roll: CAM 3/FX30A.0825.MP4, CAM 2/A7V_2_0162.MP4, CAM 2/A7V_2_0192-0206.MP4No Ashleigh spoken script found. Needs spoken footage and confirmed $599 terms.
Support C
Complimentary Invisalign consultation		MissingRelated b-roll: CAM 3/FX30A.0830-0831.MP4, CAM 2/A7V_2_0187-0191.MP4, CAM 2/A7V_2_0192-0206.MP4No spoken support script found. Needs spoken footage.
Support D
Same-day emergency appointments		MissingRelated b-roll: CAM 3/FX30A.0811-0821.MP4Emergency topic was discussed, but no delivered Support D script found. Needs spoken footage.
B01
Welcome to Sienna Smiles		CompleteCAM 1/A7V_1_0393.MP4Usable coverage found, mostly on CAM 1.
B02
Meet Dr Abhi		MissingNone foundNeeds new talking-head footage or replacement concept.
B03
Meet Dr Alefia		CompleteCAM 1/A7V_1_0393.MP4, CAM 3/FX30A.0807.MP4Fullest usable take appears on CAM 1.
B04
Meet Ashleigh		CompleteCAM 1/A7V_1_0391.MP4, CAM 3/FX30A.0805.MP4Usable takes found.
B05
Meet Ivy		CompleteCAM 1/A7V_1_0395.MP4, CAM 1/A7V_1_0397.MP4, related b-roll CAM 2/A7V_2_0176-0186.MP4Coverage assembled from pickups. Confirm role wording before captions.
B06
Meet DJ		MissingNone foundNo DJ talking-head or script footage found. Needs new footage.

Direct Drive Asset Links

Exact video links for every raw asset referenced in the footage coverage guide. Use these links for source review and editor handoff.

CAM 1 - Primary Talking Head

CAM 3 - FX30 Coverage

CAM 2 - B-Roll Ranges

Planning Summary

Quick matrix for all shoot deliverables.

VideoCampaign rolePresenterLocationKey b-rollPriorityNotes
01. First Visit Questions
First appointment clarity		Educational Paid + OrganicDr AlefiaConsult deskConsult, examination, intraoral camera, written planHighNo $299 offer in dentist delivery.
02. Nervous Dental Visit
Anxiety reassurance		Educational Paid + OrganicDr AlefiaConsult roomPatient concerns, hand signal, shared-view visualsHighAvoid pain-free or anxiety-free wording.
03. Tooth Pain Comes And Goes
Symptom pattern education		Educational Paid + OrganicDr AlefiaTreatment or consult roomTooth model, bite assessment, symptom diaryMissingNo matching spoken footage found. Request new footage before editing.
04. Urgent Dental Concern
Emergency pathway		Educational Paid + EmergencyDr AlefiaTreatment, reception, entrancePhone, models, prepared room, arrivalIncompletePickup needed for later body, medical escalation and direct-call close.
05. Whitening Starts With Assessment
Whitening education		Educational Paid + OrganicDr AlefiaTreatment roomShade guide, restorations, whitening setupHighNo shade guarantees or $599 offer in dentist delivery.
06. Composite Or Porcelain Veneers
Balanced veneer comparison		Educational Paid + OrganicDr AlefiaConsult deskMaterial samples, shade guide, scan reviewHighDo not present either option as automatically better.
07. Straight Teeth And Healthy Bite
Invisalign suitability		Educational Paid + OrganicDr AbhiDigital dentistry areaAligners, scan, bite relationship, simulationHighSimulation is not a guarantee.
08. Digital Scan Limits
Modern planning education		Educational Paid + OrganicDr AbhiDigital dentistry areaScanner, 3D model, examination, CBCT/X-rayMedium-highShows / Does Not Replace is the core visual structure.
09. Missing Tooth Options
Implant, bridge, denture education		Educational Paid + OrganicDr AbhiConsult + digital dentistryImplant, bridge, denture models, CBCT, comparison sheetIncompleteNo sufficient delivered script take found. Re-shoot or approved rewrite needed.
10. Treatment Plan Priorities
Urgent, preventive, optional care		Educational Paid + OrganicDr AlefiaConsult deskDummy plan, alternatives, itemised cost outlineHighNo real patient details in plan footage.
A. $299 Assessment
Offer details		Meta Lead Ads + BookingAshleighReceptionPhone, booking screen, HICAPS, check-inHighNew patients only; health fund rebates may apply.
B. Whitening + Invisalign
$599 pathway		Meta Lead Ads + BookingAshleighReceptionWhitening kit, aligner case, shade guide, scanMissingNo Ashleigh spoken script found. Related b-roll exists.
C. Complimentary Invisalign Consult
Low-pressure consult		Meta Lead Ads + ConsultationAshleighReceptionScanner, aligner case, consult room, cost outlineMissingNo spoken support script found. Related b-roll exists.
D. Same-Day Emergency
Call pathway		Meta Ads + Emergency BookingAshleighReceptionUrgent call, notes, prepared room, exteriorMissingNo delivered Support D script found. Related emergency b-roll exists.
B01. Welcome To Sienna Smiles
Clinic trust		Website + Trust CreativeDr Abhi + Dr AlefiaReception, consult, digitalSignage, welcome, scan review, team warmthMedium-highAlternate lines. No prices in dentist lines.
B02. Meet Dr Abhi
Clinician profile		Bonus team videoDr AbhiConsult deskDigital scan, Invisalign simulation, implant modelMissingNo Meet Dr Abhi intro script found. New talking-head footage or replacement concept needed.
B03. Meet Dr Alefia
Cosmetic education profile		Bonus team videoDr AlefiaConsult roomShade guide, scan, smile discussionMediumNo perfect-smile or transformation language.
B04. Meet Ashleigh
Booking reassurance		Booking page + reassurance adsAshleighReceptionPhone, blank notes, booking screen, patient stand-inMediumNo real patient details on screen.
B05. Meet Ivy
Dental assistant reassurance		Anxiety + team contentIvyTreatment roomRoom prep, protective glasses, pause signalMediumShow real support behaviours, not staged distress.
B06. Meet DJ
Preparation and support		Team contentDJTreatment roomClean room, instruments, equipment, sterilisationMissingNo DJ talking-head or script footage found. New footage needed.

Final Video Briefs

Each brief includes creative role, footage direction, editing flow, suggested text, CTA, caption and compliance notes.

Video 01

The Three Questions Your First Dental Visit Should Answer

First visit clarity / new patient trust / treatment plan transparency

Educational
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration60-70 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "Your first dental visit should answer three simple questions."

0:00-0:03Direct-to-camera hook with title overlay.
0:04-0:18Consult and exam b-roll: what is healthy, monitor, needs attention.
0:19-0:48Use intraoral camera and written-plan visuals to support explanation.
0:49-1:05Close on clarity, then three-line CTA end card.

Campaign Purpose

Reassure new patients that a first visit should provide clear answers rather than pressure.

Target Audience

Local adults who have delayed dental care because they expect a long list of problems or immediate decisions.

Video Objective

Explain that the first visit should clarify what is healthy, what needs monitoring and what may need attention sooner.

Footage To Use

  • Dr Alefia speaking at a clean consult desk.
  • Patient stand-in explaining a concern.
  • Gentle examination, gum check and intraoral camera findings.
  • Clinical photograph or blank X-ray setup.
  • Written plan separated into priorities.

Editing Flow

  • Open with the three-question hook.
  • Use consult and assessment b-roll through the explanation.
  • Introduce priority labels: Healthy, Monitor, Needs Attention.
  • Close on clarity, not pressure.

On-Screen Text

What is happening?What needs attention now?What can safely wait?Clarity, not pressure

CTA End Card

Your first visit should give you clear answers.
Sienna Smiles can explain what matters first.
Book a first visit in Hilbert.

Thumbnail Direction

Text: First Visit? Ask These 3 Questions. Frame: Dr Alefia at consult desk with calm eye contact.

Caption

Your first dental visit should help you understand what is happening, what may need attention and what can reasonably wait. A good first appointment should give clarity before decisions.

Compliance Notes

Do not mention the $299 offer in dentist spoken delivery. Do not imply every patient will need treatment.

Editor Notes

Create a 25-30 second cutdown using the hook, priority explanation and next step.

Video 02

Making A Nervous Dental Visit Feel More Manageable

Anxiety reassurance / first-visit confidence / shared control

Educational
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration60-70 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "If you feel nervous about the dentist, say that before we begin."

0:00-0:03Calm consult-room hook, no chair close-up.
0:04-0:18Show patient concern, listening posture and pre-treatment discussion.
0:19-0:48Cut to pause signal, step-by-step explanation and shared-view tools.
0:49-1:05Close on practical preparation, then CTA end card.

Campaign Purpose

Reduce hesitation for nervous patients by showing that concerns can be discussed before treatment begins.

Target Audience

Patients who feel anxious about dental sounds, discomfort, embarrassment, uncertainty or loss of control.

Video Objective

Encourage patients to tell the team what worries them so the appointment can be explained and paced appropriately.

Footage To Use

  • Warm consultation before chair footage.
  • Patient stand-in describing concerns.
  • Agreed hand signal for a pause.
  • Dentist explaining the next step before proceeding.
  • Intraoral camera or X-ray explanation.

Editing Flow

  • Begin in the consult room, not beside the chair.
  • Use slower pacing and open posture shots.
  • Show shared-view tools when the script mentions seeing what the dentist sees.
  • Close with a practical booking note.

On-Screen Text

Tell us what feels difficultAsk questions firstAgree on a pause signalKnow what happens next

CTA End Card

Nervous about your dental visit?
Our Hilbert team can note your concerns first.
Tell us what would help.

Thumbnail Direction

Text: Nervous About The Dentist? Frame: calm consult moment, not a dental chair close-up.

Caption

Dental anxiety can look different for every patient. Letting the team know what feels difficult can make the conversation clearer before the appointment begins.

Compliance Notes

Avoid promising a pain-free, anxiety-free or completely comfortable visit. Keep the language supportive and realistic.

Editor Notes

Make a short cutdown around the pause signal and shared-view explanation.

Video 03

Why Tooth Pain Can Disappear And Return

Tooth pain education / symptom pattern awareness / assessment prompt

Missing Spoken Footage
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration60-70 seconds
StatusMissing - pickup required

Pickup Hook + Future Edit Map

Hook to record: "If tooth pain disappears, the problem has not always gone away."

0:00-0:03Record hook direct-to-camera with simple pain-pattern overlay.
0:04-0:18Explain triggers: cold, bite pressure, night ache or sensitivity.
0:19-0:48Use tooth model and symptom diary b-roll; avoid pain acting.
0:49-1:05Close on assessment while the pattern is clear, then CTA.

Coverage Status

No matching hook, body or next-step footage was found in the guide. Do not send this to edit as a finished video until new spoken footage is supplied.

Target Audience

Patients who have intermittent sensitivity, biting pain, night aches or discomfort that keeps changing.

Pickup Objective

Record Dr Alefia teaching viewers to track trigger, duration, frequency and change before attending an assessment.

Footage To Request

  • Dr Alefia in treatment or consult room.
  • Patient stand-in pointing neutrally to tooth or jaw area.
  • Cold drink, bite or night-time trigger text overlays.
  • Tooth model showing enamel, gum and filling areas.
  • Notes app or blank symptom diary.

Future Editing Flow

  • Open with the disappearing pain hook.
  • Show symptom pattern labels as the script explains them.
  • Use tooth models rather than dramatic pain acting.
  • Close with the diary/assessment next step.

On-Screen Text

TriggerDurationFrequencyChangeHave it assessed

CTA End Card

Tooth pain that comes and goes is worth checking.
A dentist can assess the pattern and triggers.
Arrange a tooth pain assessment.

Thumbnail Direction

Text: Tooth Pain That Comes And Goes? Frame: Dr Alefia with neutral tooth model.

Caption

If a tooth stops hurting, the reason for the pain has not always disappeared. Tracking what triggers it and how long it lasts can help your dentist understand the pattern.

Compliance Notes

Avoid diagnosing a specific condition from symptoms. Do not use dramatic pain visuals.

Editor Notes

Create a shorter educational version focused on symptom patterns.

Video 04

When Does A Dental Concern Need Urgent Attention?

Emergency education / urgent care triage / call pathway

Incomplete
Campaign roleEducational Paid + Emergency Pathway
PresenterDr Alefia Boxwala
Matching filesCAM 1/A7V_1_0396 + CAM 3/FX30A.0810
StatusIncomplete - pickup required

Pickup Hook + Required Edit Map

Hook: "Not sure if a dental concern can wait? Call the clinic first."

0:00-0:03Use existing hook if clean; otherwise re-record full opening.
0:04-0:18Show symptom labels and calm phone/reception b-roll.
0:19-0:42Pickup must cover clinic triage and urgent medical escalation.
0:43-0:58End with direct phone CTA; do not use lead-form close.

Coverage Status

Coverage starts on video, but cuts before the later body, medical escalation line and direct-call next step. Request pickup from "When you contact the clinic..." through the close, or re-shoot the full script.

Target Audience

Local patients experiencing toothache, trauma, swelling, a knocked-out adult tooth, broken tooth, lost filling or lost crown.

Video Objective

Guide viewers to phone the clinic for dental urgency, while directing serious swelling or breathing concerns to urgent medical care.

Footage To Use / Request

  • Clinic phone being answered.
  • Broken tooth, crown or filling model.
  • Treatment room being prepared.
  • Patient stand-in arriving for assessment.
  • Exterior and entrance arrival shot.

Editing Flow

  • Open with the practical urgency hook.
  • Use simple symptom labels, not frightening visuals.
  • Keep the urgent medical escalation line on screen and spoken.
  • End with a direct phone CTA.

On-Screen Text

Mandatory overlay: If swelling affects breathing or spreads to the eye, neck or throat, seek urgent medical care.

Knocked-out adult toothFacial swellingSevere or persistent painCall the clinic

CTA End Card

Swelling, trauma, or severe pain may need prompt advice.
Sienna Smiles can guide your next dental step.
Call the clinic if it cannot wait.

Thumbnail Direction

Text: Dental Emergency? Call First. Frame: reception phone or calm Dr Alefia direct-to-camera.

Caption

Not every urgent dental concern looks dramatic. Calling the clinic helps the team understand what happened, when it started and how quickly you may need to be assessed.

Compliance Notes

Do not imply telephone diagnosis or guarantee same-day treatment completion. Avoid alarming music and pain acting.

Editor Notes

The final prompt must direct viewers to call the clinic, not wait for an online reply.

Video 05

Whitening Does Not Begin With Choosing A Shade

Whitening education / suitability / restoration awareness

Educational
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration65-75 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "Whitening does not start with choosing the lightest shade."

0:00-0:03Shade-guide hook with clear title overlay.
0:04-0:20Explain natural teeth versus restorations with model/shade b-roll.
0:21-0:52Cover sensitivity, gum health and individual response.
0:53-1:08Close on assessment before whitening, then CTA end card.

Campaign Purpose

Support whitening interest with clinically grounded education before the offer-led Ashleigh video.

Target Audience

Adults considering whitening who need to understand stains, restorations, sensitivity and realistic expectations.

Video Objective

Explain why assessment comes before choosing a shade and why crowns, veneers and fillings may not change colour.

Footage To Use

  • Dr Alefia in clean treatment room.
  • Shade guide and starting-shade discussion.
  • Model showing natural teeth beside crown or filling.
  • Whitening gel and protective setup.
  • Post-treatment guidance being explained.

Editing Flow

  • Open with the shade hook.
  • Use labels for stain sources and restoration types.
  • Keep visuals refined and clinically grounded.
  • Close on asking what is realistic for the starting shade.

On-Screen Text

Natural toothCrownVeneerFillingIndividual results vary

CTA End Card

Whitening starts with checking your teeth first.
Sienna Smiles can explain what may respond.
Ask if whitening suits your smile goals.

Thumbnail Direction

Text: Before You Whiten. Frame: shade guide in use with Dr Alefia.

Caption

Professional whitening should start with understanding the colour you can see now. Natural teeth, restorations, sensitivity and gum health can all affect what may be appropriate.

Compliance Notes

Avoid shade guarantees, before-and-after promises and the $599 offer in dentist spoken delivery.

Editor Notes

Create a short cutdown around restorations not changing colour.

Video 06

Composite Or Porcelain Veneers: What Is The Difference?

Veneer education / balanced options / cosmetic consultation

Educational
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration75-90 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "Composite and porcelain veneers are not the same treatment."

0:00-0:03Open on direct comparison with samples or shade guide.
0:04-0:25Compare process, preparation and repair using clean labels.
0:26-1:05Show maintenance, staining and suitability b-roll.
1:06-1:20Close on comparing options beyond appearance, then CTA.

Campaign Purpose

Build trust with cosmetic considerers by explaining trade-offs without selling one material as the answer.

Target Audience

Adults considering veneers who need clear, balanced information before enquiring.

Video Objective

Compare composite and porcelain veneers by process, repair, staining, maintenance and tooth preparation.

Footage To Use

  • Dr Alefia with composite and porcelain samples or models.
  • Close-up of resin and porcelain surfaces.
  • Shade guide and material discussion.
  • Bite and enamel assessment with stand-in.
  • Digital smile or scan review.

Editing Flow

  • Open on the difference between the two materials.
  • Use a clean comparison structure.
  • Show alternative options such as whitening, aligners and bonding where available.
  • Close on comparing options beyond appearance.

On-Screen Text

ProcessRepairStainingMaintenanceTooth preparation

CTA End Card

Veneers are planned around your smile and suitability.
Dr Alefia can explain your cosmetic options.
Book a veneer consultation.

Thumbnail Direction

Text: Composite Or Porcelain? Frame: Dr Alefia with veneer samples or shade guide.

Caption

Composite and porcelain veneers are different treatments with different processes, maintenance needs and trade-offs. The right option depends on your teeth, bite, goals and suitability.

Compliance Notes

No fixed lifespan claims, outcome guarantees or appearance-shaming language.

Editor Notes

Capture a 30-second cutdown comparing the main trade-offs.

Video 07

Straight Teeth And A Healthy Bite Are Not Exactly The Same Thing

Invisalign education / bite planning / suitability

Educational
Campaign roleEducational Paid + Organic
PresenterDr Abhishek Singh
Duration65-75 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "Straight teeth and a healthy bite are not always the same thing."

0:00-0:03Use scan or aligner model behind hook.
0:04-0:20Contrast front teeth with bite relationship visuals.
0:21-0:52Show crowding, spacing and simulation as planning support only.
0:53-1:08Close on suitability assessment, then CTA.

Campaign Purpose

Support Invisalign consultation interest while keeping suitability and bite planning at the centre.

Target Audience

Adults interested in Invisalign or clear aligners who are focused mainly on the front teeth.

Video Objective

Explain that straightening visible teeth and improving the bite may involve different clinical considerations.

Footage To Use

  • Dr Abhi speaking at consult desk.
  • Invisalign aligners, case and attachment model.
  • Digital scan showing upper and lower bite.
  • Crowding and spacing demonstration.
  • Patient stand-in inserting or removing aligner.

Editing Flow

  • Open with front teeth versus bite contrast.
  • Show scan and bite relationship visuals quickly.
  • Use simulation as intended movement only.
  • Close with a suitability-first consultation prompt.

On-Screen Text

Front teethBiteCrowdingSpacingSuitability is assessed

CTA End Card

Straighter teeth and bite planning go together.
Sienna Smiles can assess Invisalign suitability.
Schedule an Invisalign consultation.

Thumbnail Direction

Text: Straight Teeth vs Healthy Bite. Frame: Dr Abhi with scan or aligner model.

Caption

Invisalign planning is not only about the teeth you see from the front. Your bite, spacing, gum health and lifestyle can all affect whether clear aligners may be suitable.

Compliance Notes

Do not promise suitability, duration or final results. Avoid implying Invisalign is the only orthodontic option.

Editor Notes

Create a short cutdown using the front-teeth versus bite contrast.

Video 08

What A Digital Dental Scan Can And Cannot Tell You

Digital scan education / planning clarity / technology trust

Educational
Campaign roleEducational Paid + Organic
PresenterDr Abhishek Singh
Duration60-70 seconds
PriorityMedium-high

Hook + Timestamped Edit Map

Hook: "A digital scan can show a lot, but it cannot decide everything."

0:00-0:03Open with scanner movement or rotating dummy scan.
0:04-0:18Show what scan can reveal: spacing, wear, bite view.
0:19-0:48Show what still needs clinical assessment and privacy-safe screens.
0:49-1:03Close on asking what the scan means, then CTA.

Campaign Purpose

Make digital dentistry feel useful and understandable without treating technology as a result guarantee.

Target Audience

Patients interested in Invisalign, retainers, crowns, veneers, implants or modern dental assessment tools.

Video Objective

Show that a digital scan supports planning and communication but does not replace a complete dental assessment.

Footage To Use

  • Intraoral scanner moving around stand-in's teeth.
  • 3D model rotating on screen with dummy data.
  • Wear, spacing and bite areas pointed out.
  • Clinical examination paired with scan review.
  • CBCT or X-ray comparison where appropriate.

Editing Flow

  • Open with the scan can help, but cannot decide hook.
  • Split middle section into Shows and Does Not Replace.
  • Keep screen data dummy or fully cleared.
  • Close on asking what the scan reveals and what it does not.

On-Screen Text

ShowsDoes not replacePlanning toolClinical assessment still matters

CTA End Card

A digital scan can help you see your teeth clearly.
Our team can explain what it does and does not show.
Ask to review your scan.

Thumbnail Direction

Text: What A Dental Scan Shows. Frame: scan screen with Dr Abhi pointing, dummy data only.

Caption

A digital scan can make your teeth and bite easier to understand, but it is only one part of assessment and treatment planning.

Compliance Notes

Do not imply scanning replaces all examinations or imaging. Clear all screens of patient data.

Editor Notes

Capture clean scanner sound and room tone for subtle audio texture if useful.

Video 09

Replacing A Missing Tooth Begins With Understanding Why It Was Lost

Missing tooth options / implant education / balanced treatment planning

Incomplete
Campaign roleEducational Paid + Organic
PresenterDr Abhishek Singh
Matching filesCAM 1/A7V_1_0395; CAM 2/A7V_2_0187-0191; CAM 3/FX30A.0830-0831
StatusIncomplete - re-shoot or rewrite

Pickup Hook + Future Edit Map

Hook to record: "Before replacing a missing tooth, we need to understand why it was lost."

0:00-0:03Record hook with Dr Abhi and replacement models.
0:04-0:22Explain assessment: teeth, gums, bite, bone and timing.
0:23-0:58Compare implant, bridge, denture and leaving space neutrally.
0:59-1:15Close on risks, maintenance and suitability, then CTA.

Coverage Status

The guide found related scan and consultation b-roll, but no sufficient delivered Dr Abhi script take. Do not brief as complete unless Dr Abhi approves using discussion audio, which is not recommended.

Target Audience

Adults with a missing tooth or failing tooth who want to understand replacement options.

Pickup Objective

Record a complete spoken take comparing implant, bridge, denture and leaving the space where appropriate, while explaining the need for assessment.

Footage To Use / Request

  • Dr Abhi at consult desk with implant, bridge and denture models.
  • Neighbouring teeth and gap explanation.
  • CBCT scanner and demo bone review.
  • Digital intraoral scan.
  • Written comparison sheet with dummy information.

Future Editing Flow

  • Open with why the tooth was lost.
  • Show side-by-side options neutrally.
  • Use CBCT and model footage only as assessment support.
  • Close on comparing what each option involves before, during and after treatment.

On-Screen Text

ImplantBridgeDentureStagesRisksMaintenance

CTA End Card

Replacing a missing tooth starts with the cause.
Sienna Smiles can compare suitable options.
Arrange a missing-tooth consultation.

Thumbnail Direction

Text: Missing Tooth Options. Frame: Dr Abhi with implant, bridge and denture models.

Caption

Replacing a missing tooth starts with understanding why it was lost and how the surrounding teeth, gums, bite and bone may affect the available options.

Compliance Notes

Include surgical-risk disclaimer for implants. Do not state generic implant prices, lifespans or suitability.

Editor Notes

Create a shorter comparison version naming the three main replacement options.

Video 10

A Treatment Plan Should Separate Urgent, Preventive And Optional Care

Treatment planning / cost clarity / decision support

Educational
Campaign roleEducational Paid + Organic
PresenterDr Alefia Boxwala
Duration60-70 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "A treatment plan should make priorities easier to understand."

0:00-0:03Open on written dummy plan and priority labels.
0:04-0:18Explain urgent, preventive and optional categories.
0:19-0:48Show alternatives, itemised dummy costs and questions.
0:49-1:05Close on step-by-step plan review, then CTA.

Campaign Purpose

Reduce overwhelm and cost uncertainty by showing how treatment priorities can be separated.

Target Audience

Patients worried about hearing several findings at once or being pressured into treatment.

Video Objective

Explain urgent, preventive and optional categories so patients know what to ask when reviewing a plan.

Footage To Use

  • Dr Alefia explaining a written treatment plan.
  • Dummy plan divided into Urgent, Preventive and Optional.
  • Patient stand-in asking questions.
  • Alternative options shown side by side.
  • Itemised cost outline with dummy information.

Editing Flow

  • Open with urgent, preventive and optional care.
  • Use the written plan as the visual spine.
  • Let the three-question next step land clearly.
  • Close with plan review and questions, not pressure.

On-Screen Text

UrgentPreventiveOptionalAlternativesItemised costs

CTA End Card

A clear plan separates urgent, preventive, and optional care.
Your dentist can explain what matters first.
Ask for a step-by-step plan.

Thumbnail Direction

Text: What Is Urgent? What Can Wait? Frame: written plan in consult setting.

Caption

A clear treatment plan should help you understand what may need attention now, what can reasonably wait and what is optional before you decide what feels manageable.

Compliance Notes

Do not imply every patient will receive all three categories. No real patient details in written-plan footage.

Editor Notes

Create a short cutdown built around Urgent, Can Wait and Optional.

Support Video A

What Does The $299 New-Patient Assessment Include?

Offer explanation / booking pathway / first-appointment clarity

Lead Ad
Campaign roleMeta Lead Ads + Booking Pathway
PresenterAshleigh
Duration45-55 seconds
PriorityHigh

Hook + Timestamped Edit Map

Hook: "Here is what the $299 new-patient assessment includes."

0:00-0:03Open with Ashleigh at reception and offer overlay.
0:04-0:18List inclusions with clean icon/text overlays.
0:19-0:38Show booking, HICAPS and check-in b-roll with dummy screens.
0:39-0:50State terms, then CTA end card.

Campaign Purpose

Convert new-patient interest by clearly explaining the confirmed $299 Comprehensive Initial Assessment.

Target Audience

New local patients who want a clear picture of their oral health before committing to further treatment.

Video Objective

Explain inclusions and the practical next step in a welcoming, non-pushy way.

Footage To Use

  • Ashleigh speaking at reception.
  • Answering clinic phone.
  • Blank booking screen or online booking page.
  • Patient stand-in checking in.
  • HICAPS terminal and health fund signage.

Editing Flow

  • Open with "here is exactly what the $299 assessment includes."
  • Use clear text overlays for inclusions.
  • Show reception and HICAPS visuals while Ashleigh explains rebates may apply.
  • End with the approved booking-pathway variant if recorded.

On-Screen Text

$299 new-patient assessmentCheck-upPhotos2 bitewing X-raysScale and polishWritten plan

CTA End Card

New patients can start with a $299 assessment.
Sienna Smiles can explain what is included.
Ask our Hilbert team about the offer.

Thumbnail Direction

Text: $299 New Patient Assessment. Frame: Ashleigh at reception, warm and clear.

Caption

Our $299 Comprehensive Initial Assessment for new patients includes a check-up, clinical photographs, two digital bitewing X-rays, scale and polish, and a written treatment plan with itemised costs if anything needs attention.

Compliance Notes

Use approved terms: New patients only. Health fund rebates may apply. No guarantee of further treatment need or rebate amount.

Editor Notes

No real names, appointments or patient details on booking screens.

Support Video B

The Whitening And Invisalign Pathway

$599 offer / whitening and aligner consultation / booking pathway

Missing Spoken Footage
Campaign roleMeta Lead Ads + Booking Pathway
PresenterAshleigh
Related filesCAM 3/FX30A.0825; CAM 2/A7V_2_0162; CAM 2/A7V_2_0192-0206
StatusMissing - new spoken footage

Pickup Hook + Future Edit Map

Hook to record: "Thinking about whitening and Invisalign at the same time?"

0:00-0:03Record Ashleigh hook at reception with offer overlay.
0:04-0:18Explain $599 whitening offer and new-patient terms.
0:19-0:38Show whitening, shade guide, aligner and scan b-roll.
0:39-0:50Close on suitability and CTA end card.

Coverage Status

No Ashleigh spoken script was found. Related whitening, Invisalign, aligner and model b-roll exists, but this needs a new spoken take before final editing.

Target Audience

Adults considering tooth colour and tooth alignment at the same time.

Pickup Objective

Record Ashleigh explaining the confirmed $599 whitening and Invisalign consultation offer for new patients.

Footage To Use / Request

  • Ashleigh speaking at reception.
  • Whitening kit and aligner case close-ups.
  • Blank booking screen.
  • Shade guide and digital scan b-roll.
  • Patient stand-in being welcomed.

Future Editing Flow

  • Open with "Thinking about tooth colour and alignment at the same time?"
  • Use offer details as clean overlays.
  • Pair whitening visuals with the 60-90 minute appointment line.
  • Pair aligner visuals with suitability discussion line.

On-Screen Text

$599 offerIn-chair whiteningInvisalign consultationNew patients onlyIndividual results vary

CTA End Card

The $599 whitening offer may suit some new patients.
Our team can explain suitability and details.
Ask about the current whitening offer.

Thumbnail Direction

Text: Whitening + Invisalign Consult. Frame: Ashleigh with whitening kit and aligner case detail.

Caption

Sienna Smiles currently offers new patients a professional in-chair whitening appointment together with an Invisalign consultation. Ask the team whether the combined appointment matches what you would like to discuss.

Compliance Notes

Do not promise a shade change or Invisalign suitability. Confirm current offer pricing before publishing.

Editor Notes

Create a short 20-second offer cutdown.

Support Video C

Complimentary Invisalign Consultation

Invisalign lead generation / suitability / no-obligation consult

Missing Spoken Footage
Campaign roleMeta Lead Ads + Consultation Pathway
PresenterAshleigh
Related filesCAM 3/FX30A.0830-0831; CAM 2/A7V_2_0187-0191; CAM 2/A7V_2_0192-0206
StatusMissing - new spoken footage

Pickup Hook + Future Edit Map

Hook to record: "Curious about Invisalign, but not ready to commit?"

0:00-0:03Record reception hook with complimentary consult overlay.
0:04-0:16Explain consultation inclusions and no-obligation wording.
0:17-0:38Show scanner, aligner case and dummy cost outline.
0:39-0:50Close on suitability, stages and costs, then CTA.

Coverage Status

No spoken support script was found. Scanner, aligner and consult-style b-roll exists, but this needs a new Ashleigh take before final editing.

Target Audience

Adults curious about Invisalign but not ready to commit.

Pickup Objective

Record Ashleigh explaining the complimentary Invisalign consultation inclusions and no-obligation next step.

Footage To Use / Request

  • Ashleigh speaking at reception.
  • Intraoral scanner and aligner case.
  • Consult room welcome.
  • Blank itemised cost outline.
  • Digital scan on screen with dummy data.

Future Editing Flow

  • Open with the "not ready to commit" hook.
  • Use calm inclusion overlays.
  • Show scan as a discussion tool, not a guaranteed preview.
  • Close on asking about suitability, stages and costs.

On-Screen Text

Complimentary consultationNew patients onlyDiagnostic scanWritten cost outlineNo obligation

CTA End Card

Clear aligners are not suitable for every smile.
Sienna Smiles can talk through stages and costs.
Request a complimentary Invisalign consultation.

Thumbnail Direction

Text: Curious About Invisalign? Frame: Ashleigh plus scanner or aligner case.

Caption

A complimentary Invisalign consultation can help new patients understand whether clear aligners may be appropriate before making a decision. Suitability is assessed individually.

Compliance Notes

Do not imply every patient is suitable. Digital preview is not a guaranteed outcome. Confirm inclusions before publishing.

Editor Notes

Keep the tone informative and low-pressure.

Support Video D

Same-Day Emergency Appointments

Emergency booking / urgent call pathway / reception support

Missing Spoken Footage
Campaign roleMeta Ads + Emergency Booking Pathway
PresenterAshleigh
Related filesCAM 3/FX30A.0811-0821
StatusMissing - new spoken footage

Pickup Hook + Future Edit Map

Hook to record: "If a dental concern cannot safely wait, call the clinic."

0:00-0:03Record phone-first hook with Ashleigh at reception.
0:04-0:18Show urgent-call, notes and room-prep b-roll.
0:19-0:38Mandatory line: serious swelling may need urgent medical care.
0:39-0:50Close on calling during clinic hours, then CTA.

Coverage Status

Emergency topic was discussed, but no delivered Support D spoken script was found. Request new Ashleigh footage before editing this as a campaign video.

Target Audience

Local patients with severe toothache, knocked-out tooth, broken or chipped tooth, abscess, lost filling or lost crown.

Pickup Objective

Record Ashleigh explaining that same-day emergency appointments may be available and that calling is the fastest next step.

Footage To Use / Request

  • Ashleigh answering an urgent call.
  • Blank notes taken at reception.
  • Treatment room being prepared.
  • Tooth, crown or filling model.
  • Clinic phone number on screen and exterior arrival.

Future Editing Flow

  • Open with call-first guidance.
  • Show calm phone and room-prep b-roll.
  • Include the medical escalation line on screen and spoken.
  • Final prompt must direct viewers to call.

On-Screen Text

Mandatory overlay: If swelling affects breathing or spreads to the eye, neck or throat, seek urgent medical care.

Call the clinic directlySame-day may be availableDuring clinic hours

CTA End Card

Dental emergencies are easier to manage by phone first.
Sienna Smiles can guide the next dental step.
Save the clinic number.

Thumbnail Direction

Text: Dental Emergency? Call Us. Frame: Ashleigh on clinic phone.

Caption

For urgent dental concerns, calling the clinic directly helps the team understand what happened and how quickly you may need to be assessed. Same-day appointments may be available during clinic hours.

Compliance Notes

Do not guarantee availability or imply telephone diagnosis. Avoid dramatic pain acting or alarming music.

Editor Notes

The final prompt should be phone-first, not a lead form.

Bonus B01

Welcome To Sienna Smiles In Hilbert

Clinic welcome / local trust / first visit reassurance

Bonus
Best useWebsite welcome + trust creative
PresenterDr Abhi + Dr Alefia
Duration55-65 seconds
PriorityMedium-high

Hook + Timestamped Edit Map

Hook: "Welcome to Sienna Smiles, your local dental clinic in Hilbert."

0:00-0:03Open with exterior/signage or warm two-dentist welcome.
0:04-0:18Show listening-first consult and reception welcome.
0:19-0:45Alternate dentist lines with scan review and planning b-roll.
0:46-1:00Close on clear next steps and local CTA.

Purpose

Introduce Sienna Smiles as a warm Hilbert clinic where patients can get clear answers before decisions.

Target Audience

New patients, overdue patients, patients in pain and people exploring smile options.

Objective

Show that the clinic listens first, assesses carefully and explains options, timing and costs clearly.

Footage To Use

  • Dr Alefia opening in reception or consult room.
  • Dr Abhi continuing from digital dentistry area.
  • Both dentists reviewing a scan together.
  • Ashleigh welcoming a patient stand-in.
  • Exterior signage and entrance.

Editing Flow

  • Deliver as alternating lines, not in unison.
  • Use exterior signage early for local context.
  • Show listening, scan explanation and written planning.
  • Close on clarity around the next step.

On-Screen Text

Sienna Smiles, HilbertListen firstClear optionsA plan you can consider

CTA End Card

Looking for a local dentist in Hilbert?
Sienna Smiles can help you understand your next step.
Start with a local appointment.

Thumbnail Direction

Text: Welcome To Sienna Smiles. Frame: clinic signage or both dentists in a warm consult moment.

Caption

Welcome to Sienna Smiles in Hilbert. Whether you are overdue, in pain or exploring treatment options, the first step is understanding what is happening and what your options may be.

Compliance Notes

Do not add offer prices to dentist spoken lines. Avoid corporate about-us language.

Editor Notes

Record a cutdown using the hook, "our first job is to listen" and the close if footage supports it.

Bonus B02

Meet Dr Abhi

Clinician profile / Invisalign / implants / planning-led care

Missing Spoken Footage
Best useProfile + trust creative
PresenterDr Abhishek Singh
Matching filesNone found
StatusMissing - new footage or replacement

Pickup Hook + Future Edit Map

Hook to record: "For more complex smile options, planning comes first."

0:00-0:03Record Dr Abhi hook at consult desk or scan screen.
0:04-0:18Introduce planning-led approach and patient questions.
0:19-0:45Show Invisalign, smile design and implant-planning visuals.
0:46-1:00Close on realistic options, then CTA.

Coverage Status

No Meet Dr Abhi intro script was found. This needs new talking-head footage or an approved replacement concept before editing.

Target Audience

Patients considering more involved treatment who want careful explanation before committing.

Pickup Objective

Introduce Dr Abhi's planning-led approach for Invisalign, aesthetic smile design and implant-supported options.

Footage To Request

  • Dr Abhi speaking at consult desk.
  • Reviewing a digital 3D scan.
  • Explaining an Invisalign simulation.
  • Implant or restoration model close-up.
  • Digital dentistry equipment in use.

Future Editing Flow

  • Pause after the hook.
  • Keep technical language connected to patient decisions.
  • Use planning visuals rather than product-heavy shots.
  • Close on understanding options clearly enough to decide.

On-Screen Text

What is right for you?Planning mattersHealthFunctionRealistic options

CTA End Card

Complex smile options need careful planning.
Dr Abhi can explain what may be realistic.
Bring your questions to a consultation.

Thumbnail Direction

Text: Meet Dr Abhi. Frame: Dr Abhi with digital scan or consult desk.

Caption

For treatments such as Invisalign, aesthetic smile design or implant-supported options, planning matters. A consultation can help explain what may be suitable and what alternatives are available.

Compliance Notes

Do not imply every viewer is suitable for Invisalign or implants. Avoid guaranteed outcomes, duration and longevity claims.

Editor Notes

Use a short cutdown around "there is no one-size-fits-all answer."

Bonus B03

Meet Dr Alefia

Clinician profile / cosmetic dentistry / natural smile design

Bonus
Best useProfile + cosmetic trust creative
PresenterDr Alefia Boxwala
Duration55-65 seconds
PriorityMedium

Hook + Timestamped Edit Map

Hook: "Cosmetic dentistry should still start with oral health."

0:00-0:03Open with Dr Alefia in calm consult-room setup.
0:04-0:18Introduce natural smile design and oral-health-first idea.
0:19-0:45Show shade guide, scan and thoughtful smile discussion.
0:46-1:00Close on conservative options, then CTA.

Purpose

Introduce Dr Alefia's gentle, considered approach to cosmetic dentistry and natural smile design.

Target Audience

Patients interested in whitening, alignment, chips, uneven shapes or cosmetic changes who want a conservative discussion.

Objective

Show that cosmetic advice begins with oral health, bite, existing dental work and facial proportions.

Footage To Use

  • Dr Alefia speaking in consult room.
  • Shade guide and smile discussion.
  • Reviewing photographs or digital scan.
  • Calm patient conversation before examination.
  • Natural side-angle consultation footage.

Editing Flow

  • Deliver hook with quiet confidence.
  • Use thoughtful assessment visuals over beauty-led imagery.
  • Show options as whitening, alignment, restorative treatment or smaller changes.
  • Close on what is possible, conservative and may not be necessary.

On-Screen Text

Natural smile designOral health firstBiteExisting dental workConservative options

CTA End Card

Cosmetic dentistry should suit your teeth and goals.
Dr Alefia can explain conservative options.
Discuss your smile goals.

Thumbnail Direction

Text: Meet Dr Alefia. Frame: Dr Alefia in a calm consult-room setup.

Caption

Cosmetic dentistry should be considered around the individual person, not a one-size-fits-all smile. A consultation can help explain what may be appropriate for your teeth, bite and goals.

Compliance Notes

Avoid perfect, flawless or dramatic transformation claims. Keep language supportive and not appearance-shaming.

Editor Notes

Optional shorter version can end after "a smaller change than you expected."

Bonus B04

Meet Ashleigh

Reception profile / booking confidence / patient support

Bonus
Best useBooking page + reassurance ads
PresenterAshleigh
Duration50-60 seconds
PriorityMedium

Hook + Timestamped Edit Map

Hook: "Not sure which dental appointment to choose? Start with reception."

0:00-0:03Open with Ashleigh on phone or at reception.
0:04-0:18Show listening, blank notes and booking screen.
0:19-0:42Explain how reception helps identify a practical start.
0:43-0:55Close on contacting reception, then CTA.

Purpose

Show that patients do not need to self-diagnose or know the correct appointment before contacting the clinic.

Target Audience

New patients, nervous patients, people in pain and patients unsure which option to choose online.

Objective

Make contacting reception feel simple, practical and reassuring.

Footage To Use

  • Ashleigh speaking at reception.
  • Answering clinic phone.
  • Listening and taking a blank note.
  • Showing a blank online booking screen.
  • Explaining options to a patient stand-in.

Editing Flow

  • Deliver like a real conversation.
  • Use phone and booking screen b-roll for action.
  • Show nervous-patient note being passed to clinical team if captured.
  • Keep close practical rather than sales-led.

On-Screen Text

Not sure what to book?Tell us what is happeningWe can guide the next stepMention if you feel nervous

CTA End Card

Not sure which appointment to choose?
Ashleigh can help you find a practical start.
Tell reception what is happening.

Thumbnail Direction

Text: Not Sure What To Book? Frame: Ashleigh warmly answering the phone.

Caption

You do not need to diagnose yourself before contacting the clinic. Tell the team what has been happening and they can help point you toward the most appropriate appointment.

Compliance Notes

No real names, appointments, contact details or patient files on screen.

Editor Notes

Record one emergency cutdown beginning "If you are in pain, call us" if footage supports it.

Bonus B05

Meet Ivy

Dental assistant profile / anxiety reassurance / room preparation

Bonus
Best useAnxiety reassurance + team content
PresenterIvy
Duration50-60 seconds
PriorityMedium

Hook + Timestamped Edit Map

Hook: "Dental assistants help make the room feel prepared and clear."

0:00-0:03Open with Ivy in prepared treatment room.
0:04-0:18Show room prep, welcome and protective glasses.
0:19-0:42Show pause signal, comfort check and next-step explanation.
0:43-0:55Close on calm support, then CTA.

Purpose

Humanise the dental assistant role and show how support can make an appointment feel clearer and better paced.

Target Audience

Nervous patients and new patients who want to know who will support them in the room.

Objective

Show preparation, explanation, comfort checks and pause-signal support without staging distress.

Footage To Use

  • Ivy speaking in a prepared treatment room.
  • Checking chair and room readiness.
  • Welcoming a patient stand-in.
  • Offering protective glasses or bib.
  • Explaining next step and communicating a pause to dentist.

Editing Flow

  • Open with slowing down when a patient looks unsure.
  • Show real support behaviours, not posed smiling.
  • Use gentle, non-invasive clinical b-roll.
  • Close on calm, clear and well paced.

On-Screen Text

Room preparedNext step explainedPause signalSupport in the chair

CTA End Card

Nervous in the chair?
Ivy can help with pauses and preparation.
Mention your concerns before treatment.

Thumbnail Direction

Text: Meet Ivy. Frame: Ivy in prepared treatment room.

Caption

Dental assistants help prepare the room, explain what is happening next and support patients throughout the appointment. For nervous patients, knowing what to expect can make a meaningful difference.

Compliance Notes

Do not stage patient distress. Avoid promising anxiety-free or pain-free care.

Editor Notes

Capture the hand-signal moment clearly for a cutdown.

Bonus B06

Meet DJ

Dental assistant profile / preparation / behind-the-scenes trust

Missing Spoken Footage
Best useTeam content + trust creative
PresenterDJ
Matching filesNone found
StatusMissing - new footage required

Pickup Hook + Future Edit Map

Hook to record: "Before you sit down, the room has already been prepared."

0:00-0:03Record DJ hook in prepared treatment room.
0:04-0:18Show room setup, equipment checks and clean workflow.
0:19-0:42Explain Dental Assistant role and patient support.
0:43-0:55Close on prepared care, then CTA.

Coverage Status

No DJ talking-head or script footage was found. Request new footage before producing this profile video.

Target Audience

Patients who value organisation, professionalism, clean workflow and calm support in the treatment room.

Pickup Objective

Introduce DJ's role as Dental Assistant and show equipment, materials, room setup and patient comfort support.

Footage To Request

  • DJ speaking in treatment room.
  • Checking clean room before patient enters.
  • Preparing non-invasive instruments and materials.
  • Confirming equipment is ready.
  • Sterilisation and room-reset workflow.

Future Editing Flow

  • Open with patients seeing the appointment while the team prepares behind it.
  • Keep current role as Dental Assistant explicit.
  • Prioritise safety, preparation and comfort.
  • Close on prepared, professional and well cared for.

On-Screen Text

Prepared roomEquipment checkedMaterials readyCalm supportDental Assistant

CTA End Card

A prepared room supports a smoother visit.
DJ helps set up care before patients sit down.
Ask how your visit is prepared.

Thumbnail Direction

Text: Meet DJ. Frame: DJ in treatment room or preparing equipment.

Caption

Behind each appointment, the team prepares the room, checks equipment and supports the dentist so the visit can run smoothly and feel well organised.

Compliance Notes

Confirm "almost ten years" and professional-background wording before publishing. Do not imply Australian dentist registration or independent clinical practice.

Editor Notes

Avoid invasive treatment close-ups. Keep visuals centred on preparation and support.

Summary Before Editing